A good social media strategy doesn’t replace traditional communications. It works in concert with existing public relations outreach to create measurable business results.
I specialize in creating social media campaigns with your existing communications objectives as the foundation that informs online outreach.
An integrated social media campaign is a necessary complement to robust communications outreach that delivers measurable business results.
Traditional Service |
Social Media Complement |
Valuable Business Outcome |
|---|---|---|
| Media relations | Social media placements | Additional, targeted impressions |
| Media monitoring | Social media monitoring | Early warning of issues that online communities find socially relevant |
| Ally engagement | Online community creation (via microsite, Facebook, Twitter, Youtube) | Grassroots activism (via letters to Congress, comments to regulators, brand defenders) |
| Website management | Wikipedia management | Engagement and control over a source that consumers turn to for "unbiased" information |
| Creative branding campaigns | Creative online campaigns | Additional audiences online who stay engaged and form a foundation that can be built upon with subsequent campaigns |
| Crisis management plan | Online crisis management plan | Combat negative information on the original forum |