A good social media strategy doesn’t replace traditional communications. It works in concert with existing public relations outreach to create measurable business results.
I specialize in creating social media campaigns with your existing communications objectives as the foundation that informs online outreach.
An integrated social media campaign is a necessary complement to robust communications outreach that delivers measurable business results.
Social Media Complement
Valuable Business Outcome
|Media relations||Social media placements||Additional, targeted impressions|
|Media monitoring||Social media monitoring||Early warning of issues that online communities find socially relevant|
|Ally engagement||Online community creation (via microsite, Facebook, Twitter, Youtube)||Grassroots activism (via letters to Congress, comments to regulators, brand defenders)|
|Website management||Wikipedia management||Engagement and control over a source that consumers turn to for "unbiased" information|
|Creative branding campaigns||Creative online campaigns||Additional audiences online who stay engaged and form a foundation that can be built upon with subsequent campaigns|
|Crisis management plan||Online crisis management plan||Combat negative information on the original forum|